promotional tours

Promotional tours are organized trips by celebrities, musicians, authors, or brands to promote a new project, product, or event. During such tours, they visit various locations—such as cities or media outlets—to increase public awareness, generate media coverage, and engage with fans or customers. These tours often include interviews, appearances, performances, or signings, aiming to boost interest and sales. They are strategic efforts to connect directly with audiences, build excitement, and ensure the success of the launch or campaign.