promotional sponsorship

Promotional sponsorship is a marketing partnership where a company supports an event, team, or individual financially or through resources in exchange for brand exposure. This helps the company increase visibility, build brand awareness, and connect with specific audiences. For example, a sports brand sponsoring a marathon might have their logos displayed on participant apparel or on event signage. In return, the sponsor gains recognition and potential new customers. It’s a mutually beneficial arrangement that aligns a brand’s image with an activity or event that resonates with its target market.