Promotional Practices

Promotional practices refer to strategies companies use to attract customers and increase sales, such as advertising, discounts, free samples, and special offers. These practices aim to communicate the benefits of a product or service, persuade consumers to make a purchase, and build brand awareness. Ethical promotional practices follow honesty and transparency, avoiding deception or misleading claims. They are designed to influence consumer behavior responsibly while complying with legal standards, ensuring that marketing efforts build trust and foster positive relationships between the business and its customers.