Promotional Mix

The promotional mix refers to the various strategies a business uses to communicate with potential customers and promote its products or services. It includes methods like advertising (ads on TV, online), personal selling (salespeople talking directly to customers), sales promotions (discounts, coupons), public relations (press releases, events), and direct marketing (emails, phone calls). Together, these elements aim to inform, persuade, and remind consumers about the brand, ultimately encouraging them to make a purchase. The right combination depends on the company's goals, target audience, and budget.