promotional marketing

Promotional marketing is a strategy used by businesses to increase awareness, attract customers, and boost sales by offering special deals, discounts, or incentives. It involves activities like advertising campaigns, giveaways, coupons, and events designed to highlight a product or brand. The goal is to engage potential buyers, encourage them to make a purchase, and strengthen brand loyalty. Essentially, promotional marketing uses targeted messages and offers to motivate consumers to choose a particular product or service over competitors, creating a sense of urgency or value that drives short-term sales and long-term brand growth.