promotional advertising

Promotional advertising refers to marketing efforts aimed at boosting sales or awareness of a product or service through special offers, discounts, contests, or limited-time deals. Its goal is to attract customer interest quickly and encourage immediate action, often by highlighting the benefits or value of the offering. This type of advertising is temporary and strategic, designed to create urgency and drive customer engagement by making the product more appealing through incentives. It complements regular advertising by focusing on short-term objectives to generate quick results.