promotion strategies

Promotion strategies are methods a business uses to communicate and persuade potential customers to buy its products or services. They include advertising (like TV, online, or print ads), personal selling (salespeople talking to customers), sales promotions (discounts, coupons), public relations (media coverage, events), and direct marketing (emails, flyers). The goal is to raise awareness, generate interest, and encourage purchases, aligning the message with the target audience's preferences. Effective promotion strategies help a business stand out from competitors and build strong relationships with customers.