projection design

Projection design is the process of creating visuals, such as images or videos, that are displayed onto surfaces like screens, buildings, or objects. It involves selecting or producing visual content that enhances a story or atmosphere, and carefully aligning it with the physical space and architecture. The goal is to transform a space or event through visual storytelling, making the environment more immersive or conveying a specific message. Projection design is used in theater, concerts, digital art installations, and events to add depth, motion, and atmosphere, effectively integrating visuals with the physical environment for a compelling audience experience.