Project Wild Thing

Project Wild Thing is an initiative aimed at reconnecting children with nature by encouraging outdoor play and environmental awareness. It highlights the importance of outdoor experiences for children’s well-being, creativity, and development, in contrast to excessive screen time. Through films, campaigns, and activities, the project seeks to inspire families, schools, and communities to prioritize outdoor activities and foster a lifelong appreciation for nature. Its goal is to address what it sees as a growing disconnection from the natural world, advocating for more accessible, engaging outdoor experiences to benefit children's health and environmental consciousness.