project viability

Project viability refers to how feasible and worthwhile a project is to undertake. It involves assessing whether the project can succeed financially, legally, socially, and technically. Essentially, it asks: Will the project meet its goals, generate enough benefits or returns, and be sustainable over time? Evaluating viability helps decision-makers determine if investing resources into the project makes sense, minimizing the risk of failure and ensuring that the effort is justified by the potential rewards.