Project Amber

Project Amber is an internal initiative by Apple aimed at exploring and developing advanced features for its software and hardware. It's primarily focused on enhancing user experiences through innovations like improved artificial intelligence, privacy protections, and seamless integration across devices. The project helps Apple stay at the forefront of technology by researching new capabilities and implementing cutting-edge solutions in future products. Overall, Amber supports Apple's commitment to delivering secure, intuitive, and innovative technology to users worldwide.