programmatic TV

Programmatic TV refers to the automated process of buying and selling television ad space using software, similar to digital advertising. Instead of traditional, manual negotiations, advertisers use algorithms to target specific audiences across linear TV, connected TV (streaming devices), or on-demand platforms. This method enables more precise audience targeting, real-time optimization, and efficiency, allowing advertisers to reach the right viewers at the right time with less guesswork. Programmatic TV leverages data and technology to improve ad effectiveness and streamline media planning, making TV advertising more measurable and adaptable to audience behaviors.