Programmatic DOOH (Digital Out-Of-Home)

Programmatic DOOH (Digital Out-Of-Home) refers to the automated buying and placement of digital advertising displays in public spaces, like billboards and digital kiosks, using technology similar to online ad platforms. It allows advertisers to target specific audiences, times, and locations in real-time, optimizing ad campaigns efficiently. This system leverages data and software to buy ad space automatically, reducing manual effort while improving relevance and impact of ads in high-traffic, strategic settings. Essentially, programmatic DOOH combines digital advertising precision with outdoor media visibility for more effective marketing.