programmatic audio

Programmatic audio refers to the automated process of buying, selling, and managing digital audio advertising through software and algorithms. It enables advertisers to target specific audiences efficiently by using data to select the right listeners at the right time. This system is similar to programmatic advertising for display or video ads but is tailored to audio content like streaming music or podcasts. The technology helps ensure ads are relevant and reach the intended audience, optimizing ad spend and effectiveness without manual negotiation or placement.