Product Promotion Strategies

Product promotion strategies are techniques businesses use to inform potential customers about their products or services and encourage them to make a purchase. Common strategies include advertising (through TV, social media, and online ads), public relations (building a positive image), sales promotions (discounts or special offers), and personal selling (direct interaction with customers). These strategies aim to create awareness, generate interest, and stimulate desire, ultimately leading to increased sales and customer loyalty. By effectively communicating the benefits of a product, businesses can attract and retain customers in a competitive market.