Product Positioning Strategy

Product positioning strategy is how a company defines and communicates the unique value of its product in the market. It involves identifying the target audience and differentiating the product from competitors based on features, benefits, or experiences. Effective positioning helps consumers understand why they should choose one product over another by emphasizing its strengths and aligning with their needs or desires. This strategy is crucial for building a brand image and influencing purchasing decisions, ensuring that the product occupies a distinct and appealing space in the minds of consumers.