Product Positioning Analysis

Product Positioning Analysis is a strategic process used by companies to define how their products fit in the market compared to competitors. It involves identifying the unique features and benefits of a product, understanding the target audience, and determining the best ways to communicate its value. By visualizing where a product stands in relation to others—often using charts or matrices—companies can more effectively tailor their marketing strategies to attract customers and differentiate themselves in a crowded market. Ultimately, it helps ensure that the product meets customer needs and stands out to potential buyers.