Product of Protected Origin

Product of Protected Origin (PO) is a certification that guarantees a product comes from a specific geographical area known for its unique qualities or tradition. This label ensures the product's origin is genuine and maintains certain standards linked to that region. For example, Parmigiano-Reggiano cheese can only be called so if it’s made in specific areas of Italy following tradition. PO protections help preserve local heritage, support regional economies, and assure consumers of authenticity and quality linked to the product’s geographic roots.