Product Lines

Product lines refer to a group of related products offered by a company that serve similar functions or meet similar customer needs. They often share common branding, features, or target markets, making it easier for customers to identify and choose products within the same category. For example, a cosmetics company might have a product line for skincare, another for makeup, and another for hair care. Managing product lines helps companies organize their offerings, target specific customer segments effectively, and encourage brand loyalty. Essentially, product lines are organized sets of products that work together to fulfill a particular part of a company's overall business strategy.