product-led growth

Product-led growth is a business strategy where a company's product itself drives customer acquisition, retention, and expansion. Instead of relying heavily on sales teams or advertising, the product is designed to be intuitive, valuable, and easy to adopt, encouraging users to naturally share and recommend it. As users experience and find value in the product, they are more likely to become paying customers, upgrade their plans, or refer others, fueling growth organically. This approach emphasizes creating a product that effectively sells itself by its quality and user experience.