Product Information Management (PIM)

Product Information Management (PIM) is a system or process that helps businesses organize and manage all the information related to their products. This includes details like descriptions, specifications, prices, images, and other relevant data. PIM ensures that accurate and consistent product information is available across different sales channels, such as websites, catalogs, and stores. By centralizing product information, PIM helps companies improve efficiency, enhance customer experiences, and maintain brand consistency. This is especially important for businesses with a large number of products or those operating in multiple markets.