Product Improvement

Product improvement refers to making gradual enhancements to an existing product rather than creating something entirely new. This can include upgrading features, improving quality, increasing efficiency, or enhancing user experience based on customer feedback and market trends. In the context of incremental innovation management, these small changes help businesses stay competitive and meet evolving consumer needs without the risks and costs associated with launching a new product. By focusing on steady improvements, companies can foster loyalty and maintain relevance in the market.