product discovery

Product discovery is the process of understanding what customers need and want, and identifying whether a new or improved product idea can effectively meet those needs. It involves researching target users, testing concepts, and gathering feedback early in development to ensure the final product delivers real value. This helps teams avoid building features or products that aren’t useful, saving time and resources, and increasing the chances of success. Essentially, product discovery is about validating ideas and understanding customer problems before investing heavily in development.