Product bundling

Product bundling is a marketing strategy where a company offers multiple products together as a single package, often at a discounted price compared to buying each item separately. This approach encourages customers to purchase more items at once, providing value for the buyer and increasing sales for the seller. Bundles can include related products that complement each other, making it convenient for customers to get everything they need in one purchase. It's commonly used in industries like technology, food, and retail to enhance customer experience and boost revenue.