Proctor's Model

Proctor's Model explains how organizational change occurs by focusing on three key elements: the individual’s motivation to support change, their understanding of what the change entails, and their perceived ability to implement it. For successful change, individuals need to be motivated, clearly understand the change’s purpose and process, and feel confident they can execute it effectively. The model emphasizes that addressing all three factors increases the likelihood of a smooth transition, as people are more likely to support and adopt change when these elements align positively.