private label branding

Private label branding refers to products manufactured by one company but sold under a retailer’s own brand name. Retailers partner with manufacturers to create exclusive products, allowing them to offer unique items without producing them themselves. These products often resemble well-known brands but are typically priced lower, providing competitive value. Examples include store-brand groceries or clothing labeled with a retailer’s logo. Private label branding helps stores build customer loyalty and control over product quality and pricing, while manufacturers gain dedicated distribution channels. It’s a strategic approach that benefits both retailers and manufacturers by fostering brand differentiation and consumer trust.