Privacy Shield (EU-U.S. Privacy Shield Framework)

The EU-U.S. Privacy Shield was a framework established to help companies in the United States safely handle and transfer personal data from the European Union, respecting EU privacy standards. It set rules for data protection, privacy, and security, ensuring that U.S. companies meet EU expectations for safeguarding personal information. It was designed to facilitate international business while maintaining individuals' privacy rights. However, in 2020, the Privacy Shield was invalidated by the European Court of Justice, leading companies to seek other legal mechanisms for data transfer.