Pritchard model

The Pritchard model is a way to understand how individuals change their behaviors or attitudes over time, especially when adopting new ideas or routines. It describes a process where people gradually move through stages—from awareness and interest to evaluation, trial, and finally adoption. The model highlights that change is gradual and involves multiple steps, allowing for different support strategies at each stage to help facilitate adoption. It's often used in marketing, health campaigns, and organizational change to effectively guide people through the journey of embracing new behaviors or products.