print quality assurance

Print quality assurance involves checking printed materials to ensure they meet specified standards for appearance, color accuracy, and clarity. It includes reviewing proofs, calibrating printers, and inspecting final products for consistent quality. The process aims to identify and correct issues like misalignment, color mismatches, or defects before the print run is completed, ensuring the final output aligns with client expectations and industry standards. Overall, it ensures printed materials are visually appealing, accurate, and professional.