principles of design

Principles of design are guidelines that help create visually appealing and effective compositions. They include balance, contrast, emphasis, movement, pattern, rhythm, proportion, and unity. Balance distributes visual weight evenly; contrast highlights differences to attract attention; emphasis draws focus to a key element; movement guides the viewer’s eye. Pattern and rhythm create repetition and flow, while proportion ensures elements are appropriately sized. Unity brings all parts together for a cohesive look. These principles work together to communicate messages clearly, evoke emotions, and ensure the design is functional and aesthetically pleasing.