Prime Time

Prime Time refers to the hours during the evening when television viewership is at its peak, typically between 7 p.m. and 11 p.m. in many regions. During this period, television networks schedule their most popular shows to attract the largest audience, which often results in higher advertising rates. Prime Time is a key time for broadcasters and advertisers because it maximizes exposure and engagement with viewers. It also marks the period when most families and individuals are available to watch television, making it the most valuable window for programming.