Primary data

Primary data refers to information collected directly from firsthand sources for a specific purpose. This can include surveys, interviews, observations, or experiments designed to gather new, original data. Because it is gathered directly by the researcher, primary data is tailored to specific questions or issues. It is often more accurate and relevant for the particular study, but collecting it can require more time and effort compared to using existing data. Essentially, primary data is the raw, original information you gather yourself to answer a specific inquiry.