Pricing Research Methods

Pricing research methods involve gathering information to determine the best price for a product or service. These methods include surveys and interviews to understand what customers are willing to pay, analyzing competitors’ prices, and testing different prices through methods like A/B testing. Companies may also analyze sales data and market trends to find the optimal price point. The goal is to set a price that maximizes revenue while remaining attractive to customers, balancing factors such as costs, value perception, and competitive positioning.