pricing bundling

Pricing bundling is a strategy where a company offers multiple products or services together as a package at a combined price, often lower than buying each item separately. This approach encourages customers to purchase more items and can increase overall sales. For example, a cable company might bundle internet, TV, and phone services at a discounted rate, making the offer more attractive than individual plans. Bundling benefits both businesses, by boosting revenue, and customers, by providing convenience and potential savings.