Pricing and Fare Quality (PFQ)

Pricing and Fare Quality (PFQ) refers to the balance a company strikes between setting ticket prices and providing value to customers. It considers factors like affordability, transparency, and competitiveness, ensuring fares are fair and appealing while supporting the company’s revenue goals. PFQ aims to offer a range of options that meet customer needs without sacrificing quality or clarity, fostering trust and satisfaction. Essentially, it’s about designing pricing strategies that deliver good value, transparency, and appropriate service levels, helping customers feel confident in their purchase decisions while the company remains financially sustainable.