Price to Win

Price to Win (PTW) is an estimate of the maximum price a bidder can offer for a project or contract to remain competitive while still achieving a desired profit margin. It considers factors like costs, market conditions, and competitor pricing. Essentially, PTW helps companies determine the highest bid they can submit without risking losses, ensuring they remain attractive to the client but also sustainable for their business. It’s a strategic tool used during the bidding process to balance competitiveness with profitability.