Price Promotion

Price promotion refers to temporary reductions or special offers on products or services intended to attract customers and boost sales. Common examples include discounts, coupons, buy-one-get-one-free deals, or limited-time markdowns. These promotions encourage consumers to make quicker purchasing decisions, increase store traffic, or clear out inventory. While they can benefit both consumers and businesses through cost savings and increased sales volume, they are typically short-term strategies aimed at generating immediate interest rather than permanent price changes.