Price framing

Price framing is how the presentation or context of a price influences our perception and decisions. For example, showing a discount instead of the original price makes the deal seem better. Similarly, highlighting the total cost rather than monthly payments can affect our willingness to buy. The way prices are displayed—such as emphasizing savings or using specific wording—can sway perceptions of value and impact our choices, often subconsciously. Overall, price framing leverages psychological cues to influence how affordable or attractive a product or service appears.