Price Bundling

Price bundling is a marketing strategy where a company offers multiple products or services together as a single package for a combined price, rather than selling each item separately. This approach can provide value to customers by often offering savings and convenience. It also encourages customers to purchase more than they initially planned. For example, a cable TV package might include internet, phone, and TV channels at a bundled rate. Businesses use bundling to increase sales, promote lesser-known products, and improve customer satisfaction through perceived value.