PRIA (Public Relations Institute of Australia)

The Public Relations Institute of Australia (PRIA) is the professional organization representing public relations practitioners in Australia. It supports the industry by providing standards, ethical guidelines, professional development, and networking opportunities. PRIA aims to promote high-quality communication practices, enhance the profession’s credibility, and advance the skills of its members. Through education and advocacy, it helps ensure that public relations activities are ethical, strategic, and impactful in building trust between organizations and the community.