Press junket

A press junket is a promotional event where actors, filmmakers, or creators meet with journalists and media outlets to promote a new movie, show, or project. Typically held shortly before or after a release, participants participate in interviews, press conferences, and photo sessions. The goal is to generate media coverage and public interest. Junkets often take place in hotels or dedicated venues and involve organized schedules to maximize publicity. They are a key part of modern entertainment marketing, helping to build buzz and attract audiences through media exposure.