Presence Research Group

Presence Research Group studies how people experience and perceive being "present" in digital and physical environments. This includes exploring how technology, such as virtual reality or augmented reality, affects feelings of immersion and realness. Their work helps improve digital experiences by making them more engaging and convincing, while also understanding how presence impacts user behavior and well-being. In essence, they analyze what makes us feel truly "there" in a digital space and how this influences our interactions and perceptions.