Preference Measurement

Preference measurement is the process of systematically capturing and quantifying individuals’ likes, dislikes, or choices among options. It helps understand what people prefer and why, often through surveys, choices, or ranking methods. For example, it can identify which product features customers value most. This information aids businesses or researchers in making informed decisions that align with people's tastes and priorities, improving satisfaction and outcomes. Essentially, preference measurement turns subjective opinions into objective data, enabling better analysis of individual or group preferences in a clear, structured way.