Preference management

Preference management is the process of organizing and handling individual user choices and settings across digital platforms. It allows users to customize their experience, such as choosing communication preferences, notification types, or privacy settings. By managing these preferences, businesses can deliver more personalized content, improve user satisfaction, and ensure compliance with privacy regulations. Essentially, preference management helps ensure that users' digital interactions align with their preferences, creating a more relevant and respectful experience while giving users control over their data and interactions.