Predictably Irrational: The Hidden Forces That Shape Our Decisions

*Predictably Irrational* explains how human decisions are often influenced by hidden psychological forces, leading us to act in ways that defy logical thinking. Dan Ariely shows that factors like emotions, social norms, and subconscious biases shape our choices, often in predictable patterns. Our behaviors are not purely rational but are affected by seemingly minor influences that can significantly impact our decisions in areas like spending, saving, and choosing. Understanding these hidden forces helps us recognize our biases and make more conscious, informed choices in everyday life.