Pre-suasion

Pre-suasion is a marketing and communication technique where the communicator influences people’s thoughts and feelings before making a request or proposal. By subtly guiding attention and setting the right mental context—such as highlighting shared interests or positive associations—they become more receptive to the message that follows. Essentially, it’s about creating a conducive mental state beforehand, so when the actual appeal or request is presented, it’s more likely to be successful. This approach leverages psychology to shape perceptions and increase the likelihood of favorable responses without direct persuasion at the moment of the actual request.