Pre-sales

Pre-sales refers to the activities and processes that happen before a customer commits to buying a product or service. It involves understanding the customer’s needs, presenting solutions, answering questions, and demonstrating how the offering benefits them. The goal is to build trust, address concerns, and ensure the customer is confident in their decision. Pre-sales often includes technical support, product demos, and proposal development, helping both the seller and buyer make informed choices. Essentially, it’s the phase that prepares and aligns everyone for a successful sale.