PR practitioners

PR practitioners, or public relations professionals, are experts who manage how organizations communicate with the public, media, and stakeholders. Their goal is to build a positive image and maintain good relationships by creating and sharing messages, handling crises, and promoting their organization’s values and achievements. They use tools like press releases, social media, and events to inform and influence public perception. Essentially, PR practitioners act as the voice of an organization, ensuring its reputation remains strong and trustworthy through strategic communication efforts.