PR Ethics

PR ethics refers to the moral principles guiding public relations professionals to communicate honestly, responsibly, and transparently. It involves maintaining trust by providing accurate information, avoiding deception, respecting stakeholder interests, and acting with integrity. Ethical PR professionals prioritize truthfulness over misrepresentation, safeguard confidentiality, and aim to represent their clients or organizations fairly. Upholding these standards ensures credibility, fosters positive relationships, and sustains long-term reputations between organizations and the public.