PR

PR, or public relations, is the practice of managing and shaping how an individual, organization, or brand is perceived by the public. It involves creating positive relationships through strategic communication, such as press releases, media interactions, events, and social media. The goal is to build trust, enhance reputation, and communicate key messages effectively. PR professionals work to ensure that the public's view aligns with the entity's objectives, handling both proactive outreach and reactive crisis management to maintain a favorable image.